ASICS and Sports Authority

ASICS Sports Authoruty in-store fixture graphics
Last month I wrapped the final images of a recent shoot for ASICS and Sports Authority. It’s a two part in-store campaign that will carry through to early summer. These are the final layouts for the Men’s and Women’s Winter delivery and are in store now.

Although the job was fairly straight forward there were a handful of challenges. Between agency and client availability, casting, and weather restrictions, we ended up with the shoot scheduled on the day before Thanksgiving. It would be ambitious: three locations, two wardrobe changes for 4 models, shooting both Winter and Spring looks, totaling 20 final images. In one day.

ASICS Sports Authority in-store fixture graphics
There were a lot of firsts for me on this job: First time working with the ViTRO agency (big fan here), first time with a new stylist (she nailed it), first time dealing with the new San Diego permitting process since the collapse of the SD Film Commission (not easy, but got it handled).

Gary Allard shooting ASICS campaign, Sunset Cliffs, San Diego
I feel so fortunate to have the chance to work with such great talent on a regular basis. In this case, the whole team brought their A game which gave me the peace of mind to do my job without compromise. A huge Thank You goes out to Bill, Dylan, Alfonso, Kari, Jeanette, and especially Anne Marie who kept this production moving like it was on rails.

A little trivia: Did you know the name Asics is an acronym of the Latin phrase “anima sana in corpore sano” which translates to “healthy soul in a healthy body”? For a deep-dive into the Asics brand and comprehensive how-to on choosing your new kicks, check this article on The Babble Out.


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